Faculty Profile

Dr. Nida Masroor is a dedicated academician, researcher, and educational leader with extensive experience in teaching, research, and academic administration in the field of Management Sciences. She holds a PhD in Commerce (Marketing/Entrepreneurship) and is currently serving as an Assistant Professor at UIT University, where she also leads as Program Incharge for BBA PREE and serves as Patron of the ACERS Society, actively fostering student engagement and academic excellence.

With over a decade of academic experience, Dr. Masroor has been affiliated with prestigious institutions including Karachi University Business School and Jinnah University for Women, integrating innovative and practical teaching methodologies across her diverse teaching portfolio.

Dr. Masroor is deeply committed to student mentorship and experiential learning, supervising impactful student projects and promoting industry-academia linkages. She also contributes to digital learning through her YouTube educational channel for business and management students.

She is proficient in advanced analytical and research tools including SPSS, E-Views, and SmartPLS, and continuously engages in professional development to enhance teaching and research effectiveness. Her dynamic approach to education, combined with her academic and leadership roles, makes her a valuable contributor to the higher education sector.